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If you would like more information about MakeupFabLicious or Rossana Dickinson, Please Liaison with their Marketing and Public Relations representative Barbara Stack, MPR. Tel. +353 (1) 284 0957.
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Rossana Dickinson - The Bio
Born in Rio de Janeiro, Brazil, Rossana has travelled extensively and speaks a few languages. She describes herself as a high energy, positive person, lucky enough to have amazing people around her. She lives in Dublin, where she has resided for the past 10 year.
Rossana is a Computer Science Graduate and was conferred A Post-Grad Business Development Diploma by Enterprise Ireland. She has also has been involved on a number of different industries. As a female and a girly one at that, as she is fond of saying, Rossana has always been fascinated by beauty theory and concepts and how they apply to real life situations and real people.
Following a spell as a designer and retailer, Rossana got involved with photography and hence fell upon make-up. She realised that if photography allowed her to admire her subjects from a light and shade perspective, make-up allowed her to duplicated their true indviduality in front of the camera. She worked on her female customers and gained some insights into how the camera depicts make-up. Eventually, Rossana decided to train as a make-up artist . Since then, She has worked on a number of assignments ranging from weddings to fashion shows and due to her attention to detail, high level of professionalism, warm personality and expertise, is fast becoming the make-up artist favoured by both Irish and international Celebrities. |
MakeupFabLicious - the whos, whens, hows and whys
MakeupFabLicious, the brainchild of Rossana Dickinson, was founded in early 2008 to offer innovative, high quality, realistically priced beauty/make-up products and services to women.
During its early days, the company was comprised of its main make-up artist, Rossana, and the free-lance make-up artists she worked with at the time. Together, they have built a reputation for friendliness, professionalism and high quality services and hence the business managed not just to survive but grow, mainly via word of mouth.
Changes in the economy and Rossana's utter belief that customers should be placed at the forefront of the company, lead to the birth of the 'Do it like the Celebs, without the Celebrity price tag' Make-up and Session Hair service. Armed with her idea, Rossana received very positive feedback from all approached and in particular the first Hairdressing salon she proposed to join the scheme- Gabriel Professional, Smithfield
The service is now a tried-and-tested viable proposition from the company and they increase their list of participating Hairdressing salons on a daily basis. MakeupFabLicious has also kicked started a marketing campaign in the Irish Media, taking full page ads in the relevant magazines and raising service awareness.
The service, when looked upon from a business perspective, is unique in that it explores new delivery channels and ensures a win-win situation is created for all concerned. It also endorses the view that some sectors of Industry will boom during the recession and companies that are willing to go the extra mile, cut costs and hence prices, increase the level of service they provide to their customers and modify their pre-recession business model will prosper.
The company takes the view that when a recession looms, businesses should join forces to create a new entity. This entity in turn, should benefit all parties. Take for instance the way the service benefits customers by offering a high quality reduced rate beauty service and the convenience of choosing a salon location for their appointments. It also benefits the hairdressing salons in that it allows them to increase their customer base and revenue without any capital outlay. It obviously benefits MakeupFabLicious in allowing them to cover a far and wide service without the costs associated with managing retail chain premises.
Rossana's business ethos have become the ethos of her company and it boils down to the understanding that the customer is the most important asset the company will ever possess. It is clear that a company that sees its customers as assets will work hard to ensure their retention.
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